NZFS Photoelectric

Advertising Campaign

The World Fire Safety Foundation congratulates the New Zealand Fire Service on their new smoke
alarm advertising campaign specifically targeting the use of photoelectric smoke alarms:

“When you’re asleep you’ll never notice the deadly poisonous smoke that
  silently suffocates you.  Unless you have a working photoelectric smoke alarm.”

“Fast asleep in your bed youʼll never notice the deadly, poisonous smoke
  filling your bedroom, ensuite and lungs.  Youʼll simply die without waking.
  Unless you have working photoelectric smoke alarms.”

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